KASHRUT
In order to
define our consulting firm, it is essential to first understand what Kashrut is.
KASHRUT, is
everything related to Kosher. Kosher being the following:
Kosher means fit
or allowed in Hebrew, and is used to designate all foods and beverages which
are fit or permitted for consumption by a Jew based on the rules set out in the
Jewish religion and the books of laws written by our sages, applied to today's
industry and creativity.
Basically they
are ancient laws applied to current food technology.
As a general
rule, if a product is Kosher (whether it has achieved that distinction by its
origin or by the form of its manufacture), its means of transport is Kosher (both by pipe, machinery or containers of any kind) and its packaging is
Kosher, the product will end up being Kosher.
When a
pre-certification audit is done, procedures, equipment, facilities, documentation
and ingredients are evaluated to see that everything matches Kosher rules and
standards. The other visits are follow-up to ensure that there is no change
that affects the status of Kosher in the plant or to follow up on the control
of the standards.
When a
pre-certification audit is done, procedures, equipment, facilities, documentation
and ingredients are evaluated to see that everything matches Kosher rules and
standards. The other visits are follow-up to ensure that there is no change
that affects the status of Kosher in the plant or to follow up on the control
of the standards.
Although Kosher
certification is based on the
Torah (Old Testament Bible) and Jewish teachings,
the world has accepted Kosher certification very well within its standards.
Kosher
certification guarantees consumers that the certified product complies with the
regulations of the Jewish religion and therefore the laws of Kosher.
Unlike other
certifications, Kosher not only reviews the product and / or the factory once a
year, but also monitors the production processes during the time that the
certificate is in question and in force, including visits by the certification
as often as it thinks it is necessary to ensure that the imposed agreements are
complied with.
Mostly, the
products that are sent to the US, Europe and Israel, have a higher degree of
demand to carry the Kosher badge, since the market is growing in demand more
than any other food label on the market (Source: normas-iso.com)
It must be
remembered that the Kosher Certification does not audit the cleanliness or the
damage the company produces to the field (it is not cleaning or organic) but,
more than anything, it solves the questions generated by food and its
preparation with respect to the laws of Kosher.
The Kosher
certificate can go hand in hand with other quality certificates or other
religious certificates such as Halal.
THE KOSHER
MARKET
According to the International Organization for Standardization Norms ( normas-iso.com), we
know that the phenomenon of
Kosher certification is not specifically for members of the Jewish community,
based on the fact that in the US, 2% of the population is Jewish, but 40% of
the population seeks to have a Kosher diet; its annual growth rate of the last
decade remains around 15% and curiously the big food companies have bet on it,
at least with one product, under Kosher certification.
The greatest
advantage in this certification is the clarity and veracity of the labeling of
the products as the Rabbis being the inspectors who enter the companies have a code of honor, honesty and truth (which they
themselves demand) and this they transmit to their consumers.
Many people use
these labels as direction in dietary restrictions they have such as milk,
gluten and other restrictions (in a video I explain why Kosher From Pesach is
not the same as Gluten Free, if you have any dietary restrictions for health
reasons, please take extra precautions from Kashrut and take Kashrut as a guide or a beginning point
of support. We'll explain it better in a video).
WHY BECOME
KOSHER CERTIFIED?
If the objective
of the company is to export to Europe, the United States or Israel, they do not
have to doubt it, since it is a basic requirement that customers ask for and
gives them a plus for their products and their sales, since in those places
they are accustomed to that distinctive and unlike other distinctives, this is valid despite the fact that it is
issued in Mexico (we at KOL work with both national (national we refer to
Mexican) and international (international we refer to both that they are in
other countries, as well as that their fame is worldwide).
In Mexico the
Kashrut is a subject that is very
fashionable, the largest and most important companies nationwide, carry this
distinction, which attracts many customers,
Many companies
justify the price a little higher than that of their competition, making few
modifications to their inventory and the cost does not justify this price
increase; but it's an extra that people recognize.
Today, after
this collapse in the economy that began in 2020, due to the recession of job
opportunities and the closure of many borders, closure of many companies and
lack of job opportunities; many countries in Latin America opted for opening
its borders and making international conventions to facilitate export of
products produced in your country, having many resources in Latin America to be
able to provide for the world; but you need a badge of quality with
international validity to be able to differentiate itself and be better than
your competition, as we would say in Mexico, to make your brand brighter in
front of to its competitors; this badge we talk about is a Kosher badge with international
validity, or local validity of the country in which the product will be sent to
you, but with a price which can be solved by the local economy.
Think of it this
way, there are two products, one of them carries a distinctive seal of quality
with international validity, which large companies also hold and another that
does not, but the one with that seal costs one weight more than that of the
competition ... which one would you choose to buy from your children? If you
know that it really is a distinctive that is constantly reviewed and monitored
in the company, would you trust to nurture your family with that product? would
you prefer it to fuel your body? The answer is always YES, both for you and
your consumers.
CONFLICTS AND
CHALLENGES IN KASHRUT
There are several
conflicts between the different Kosher certifications of Mexico, Latin America
and the world:
Not all
supervisions endorse the other certifications; the reason is that they have
specific policies and specific guidelines as well, which have different
interpretation of the law and different statutes.
In the same way,
there are certifications that endorse other certifications, but they do not
show it in public, since they do not want to feel obliged to receive the
documentation between certifications.
There are other
certifications focused on a specific market group, which, despite having
a higher demand certification, the group customers of that market do not
recognize the logo in their requirements.
Another challenge
in having a stricter Kosher supervision than your market group needs, is that
by increasing the demand on supervision, it is mistakenlythought that part of the quality of the product is sacrificed, which is not always
true.
In short, to face these previous challenges and others, this consulting and advisory firm was
created, KOL is a panel of experts, who can advise you in a professional and
accurate way, what your company needs with respect to Kosher certification.
Likewise, they
can advise them on how you can save a lot of money (It could be
thousands of dollars) if you plan to hire more than one Kosher certification,
since we know which Kosher certification recognizes which Kosher certification.
Another of our
services is to be a neutral point between Kosher certifying houses, so
that the products of your company are endorsed by another certifying company
(which does not endorse your products as Kosher but has customers of that
Kosher certification), without being able to risk your current Kosher
certification (it can only be applied when your product enters the requirements
of the other Kosher certifying house).
Those and other
services, we can offer you solutions to the point so that you do not
spend your money on problems, better invest it in corporate and market
strategies.
In conclusion, it is better to work with
intelligence and not with strength; sometimes a little more planning and
structuring is all it takes to save a lot of money on setbacks.